Even though On-page SEO is the single most significant element which you need to pay attention to if you want your website or blog to rank as high as possible on Google Search, it is not the only factor that comes into play. Off-page SEO is nearly as important as it’s on-page counterpart. Just like the name indicates, off-page SEO relates to methods and techniques which are applied anywhere else but your website, but which still have a sizable impact when it comes to ranking.
According Russell Taylor, who is a marketing manager for BestEssays, the most effective off-page strategy would be to build backlinks on relevant and reputable websites which are considered an authority in your niche. That, however, is a lengthy process, which is why you should start applying the following 8 off-page SEO strategies to start improving your ranking a bit faster.
1. Rebuild Broken Links
One of the resources which can use to improve your ranking is Wikipedia. We are not talking about searching for information about it on Wikipedia. Not that there is anything wrong with that, because it is a fantastic source of information, and a lot more accurate than people give it credit for. We are talking about using Wikipedia to build backlinks. It’s an authority website which gets tons of traffic everyday, plus you can edit its content, which makes it the perfect candidate. Also, there are a lot of broken links on Wikipedia which usually annoy the hell out of everyone (including us), but which are pure gold for people trying to build high-quality backlinks.
Here is the clever bit. The way you will go about rebuilding a broken link is by linking to the source indirectly, which means placing the rebuilt link inside your content, and then linking from Wikipedia to your website or blog. This works out well for all involved, because the administrators won’t have to fix the broken link, the readers won’t get frustrated, and you will end up with a high-quality backlink.
And the process is actually pretty simple. Google the following: site: wikipedia.org [your keyword] + “deal link”, and you will be presented with links to all of the Wikipedia articles which have broken links. Choose an article which is relevant to your niche and search for the phrase “dead link” while on the page to locate the actual broken link. Also, you can consult Wikipedia for its list of broken links. You can apply this method to other websites which have similar authority and which allow for similar open access.
2. Guest Posting
It’s been established long ago that guest posting is one of the most efficient ways of getting your website to rank higher on Google SERPs. However, there are several problems with this approach. There is the fact that authority websites which accept guest posts are not willing to risk their reputation and ranking, or to alienate their audience. This means you need to be able to write killer posts every single time, and hope that they will like it. And then there is the the fact that authority websites will be swamped with guest post offers, which creates a lot of noise, and makes it harder for you to stand out from the bunch.
But, before you can begin to do all of that, you need to discover authority websites in your niche, and using AllTop is probably the best way to do it. Just enter the keyword you are trying to rank for or which represents your niche, and you will be provided with a list of authority websites.
Infographics have caught the world of internet by storm, and they are still as popular as ever. And they will continue to be popular, because unlike some other types of content, they are ideal for viewing on mobile devices, which have begun to dominate the internet landscape. Plus, they are perfect for showing otherwise complex and boring stats in a form that is visually pleasing and easily digestible in equal measure. You can also use them to try and build backlinks. If you have money to spare, you can always hire a freelance designer to create one based on your specifications. If you don’t you can make them yourself using tools like Piktochart or Canva, which offer hundreds of pre-designed templates, elements, and fonts.
4. Get in Touch with Influencers in Your Niche
Another thing that will skyrocket your website or blog up the rankings is rubbing shoulders with the influencers in your niche. The great thing about this is that it can happen in several different ways. You can reach out to them and ask them to contribute to your content or social media presence with a quote, or you can ask them to share a link to your content with their readers. This is guaranteed to boost your authority and drive a ton of traffic your way, which will not go unnoticed by Google. And, the influencers benefit as well, because they will gain more exposure.
5. Be Active on Q&A Websites
These days, if you are trying to find useful information online, Q&A websites like Quora and Reddit are your best bet, because the quality of answers there is simply staggering. But, you can also make them work for you by being active and answering the user’s questions. Why? Because, you will be able to establish yourself as an expert in the field. Furthermore, if they want more information from you, you can direct to your website and experience a surge in traffic. It’s even better than guest posting, because you can participate freely, without needing someone else’s approval.
6. Pay Attention to Newsletter Links
If you have ignored email newsletters so far, you have made a huge mistake, because they are a true goldmine of useful information, because they often feature links to some of the best articles and resources in the business. Your goal should be to get featured in these newsletter, because then you can count on massive exposure. What you can do is compile a list of authority blogs in your niche that send out newsletters with these links on a daily, weekly, monthly basis. Try and analyze what sort of resources and posts they usually link to in terms of style, length, and topic, and set out to create to create such content. You can even take a more proactive approach and reach out to blogs mailing those newsletters and let them know about a comprehensive guide you have written, and which their readers would love.
7. Engage People on Social Media
If you have an active social media presence, don’t act like some faceless corporate entity. Engage with your followers, respond to their comments, start a lively debate, and/or create a Facebook group where they can interact with you and each other. Also, you can engage influencers in your niche as well. That way, you will motivate the people to share your content, and create backlinks to your blog or website, and some of them might even become your brand’s ambassadors.
8. Video Marketing
Creating video content is cheaper and easier than it ever was before. Platforms like YouTube and Vimeo are massively popular, and if you decide to post videos which you have created there, you can expect to drive more traffic to your website or blog. But, you can also share your videos directly on social media, because that method is superior to YouTube and other video platforms in terms of viewer engagement.
In addition to building high-quality backlinks, which can take years, you can make use of these 8 techniques and start climbing up the ranks today. Good luck!