Advantages of Chatbots in Marketing Automation

August 30, 2023 | Digital Marketing

A chatbot is an artificial intelligence facilitation structured to carry on an interactive session with humans, mostly through text messaging. Chatbots can be integrated into messaging platforms, websites, mobile apps, or other software to provide automated customer support, answer frequently asked questions, or perform simple tasks such as booking a reservation or ordering a product.

Chatbots work with NLP (Natural Language Processing) & ML (machine learning) formulas to understand the user’s queries and give appropriate responses. Some chatbots can even recognize a user’s intent and respond to complex queries or provide personalised recommendations based on the user’s profile.

Chatbots can be developed using different programming languages and frameworks, and can be trained on various data sets. Some chatbots can be designed to mimic human conversation as closely as possible, while others may be more task-oriented and designed to perform specific functions.

Overall, chatbots have gained relevance in the market to offer  fast, efficient, and convenient customer support and automate routine tasks.

What are the Best Features of a Chatbot?

The best features of a chatbot will depend on the specific use case and context in which it is being used. However, in general, some of the best features of a chatbot include:

AI-powered chatbot image showcasing the best features of a chatbot for seamless communication and automation

Natural Language Processing:

A chatbot that can understand and respond to natural language is more effective and easier to use than one that requires users to input specific commands or phrases.


Chatbots that can personalise their responses based on user data such as location, preferences, and history can provide a more engaging and effective experience.

two men discussing personalized customer interactions with an AI chatbot or robot

Context Awareness:

Chatbots that have the ability to understand the context of a conversation and remember previous interactions can provide more relevant and helpful responses.

Integration with Other Systems:

There are chatbots that can integrate with other systems, such as CRM or e-commerce platforms. These chatbots can provide a seamless user experience and help streamline business processes.

Multilingual Support:

Developers have created chatbots that can support multiple languages, thus making it possible to reach a wider audience and provide a better user experience for non-native speakers.

group of 7 diverse individuals standing together in front of a globe, surrounded by speech bubbles containing greetings in multiple languages, showcasing multilingual support

Emotional Intelligence:

Chatbots with a touch of emotional intelligence that can recognize and respond appropriately to users’ emotions can provide a more human-like experience and build stronger relationships with users.

Continuous Learning:

Like humans, Chatbots should also have the ability to learn from their interactions with users and improve over time. By doing so, the tool can provide more accurate and relevant responses and enhance the overall user experience.


With 24*7 availability, chatbots are one of the most sustainable modes to offer customer service to the users and target audiences.

headphone with mic for 24/7 availability and convenient communication

Is Chatbot a Marketing Automation?

Chatbot marketing can be part of a marketing automation strategy, but it is not the same thing as marketing automation.

Chatbots in digital marketing are co-related with Marketing automation that deploy tasks like email campaigns, social media posting, lead scoring, and analytics. 

Marketing automation can help businesses streamline their marketing processes, nurture leads, and increase conversions.

Chatbots, on the other hand, are designed to simulate human conversation and can be used to engage with customers, provide support, and answer questions in a conversational manner.

blue circular icon with a boy and AI chatbot, along with a mobile device and bell icon, perfect for marketing automation and chatbot integration

Bot marketing can be used for various purposes, such as lead generation, customer service, and e-commerce.

While chatbot advertising can be part of a marketing automation strategy, they are just one component of a larger system that includes various marketing tools and tactics. 

It can be used to qualify leads, but it is up to the marketing automation system to deliver the appropriate content and follow-up communication to move those leads through the sales funnel.

In summary, while AI marketing bot and marketing automation can work together, they serve different purposes and are not the same thing.

What are the Benefits of Chatbots for Customers?

There are many benefits of chatbots for customers, including:

AI chatbot in dark background reaping the benefits of chatbots for customers

24/7 Availability:

Chatbots can provide customer service and support around the clock, which means customers can get the help they need at any time, even outside of business hours.

Quick and Convenient:

Chatbots provide quick and efficient assistance to customers, with no need to wait on hold or navigate complicated phone menus. Customers can get the answers they need in a matter of seconds.

Personalised Experience:

Chatbots can be programmed to recognize customers and remember their preferences and history, providing a more personalised experience.

Instant Feedback:

Chatbots are designed to provide immediate feedback to customers, such as confirming a purchase or updating a reservation, which can increase customer satisfaction.

Consistent Responses:

Chatbots can provide consistent and accurate responses to customer queries, reducing the risk of errors or misunderstandings.

Reduced Waiting Time:

Chatbots have the ability to handle multiple conversations simultaneously, thus, reducing waiting time for customers.

Self-service Options:

Chatbots can also offer self-service options for customers, such as allowing them to make changes to their account or order without the need for human intervention.

Multilingual Support:

Chatbots are designed to support multiple languages, making it easier for customers to get help in their preferred language.

Overall, chatbots can provide many benefits to customers, improving the customer experience and increasing satisfaction. By automating routine tasks and providing quick and efficient service, chatbots can help businesses build stronger relationships with their customers.

Why are Chatbots the Future of Marketing?

Chatbots are becoming increasingly popular in the digital marketing landscape for several reasons:


As stated previously, Chatbots can provide personalised experiences for users, making them feel more engaged with a brand. By collecting and analysing user data, chatbots can tailor their responses to each individual user, making interactions more relevant and meaningful.


Chatbots are highly cost-effective as compared to other forms of engagement. How? They can automate many routine tasks that would otherwise require human resources. This can significantly reduce costs for businesses while still providing a high level of service to customers.

man in orange shirt, blue pants and shoes pointing at laptop displaying cost-effective graphs


Chatbots are mostly available 24/7, providing support and assistance to customers at any time. This leads to increased customer satisfaction and loyalty.


Chatbots can handle multiple conversations simultaneously, making them ideal for businesses that experience high volumes of customer inquiries. This can help businesses scale their customer support efforts more effectively.

Improved Engagement:

Chatbots can offer a more conversational and interactive experience for users, which can improve engagement and create a more positive brand impression.

Enhanced Lead Generation:

You can also use Chatbots to collect information from users, such as email addresses or phone numbers, which can be later used for lead generation and marketing campaigns.

Data Collection:

Chatbots can collect data on user behaviour and preferences, providing valuable insights that can be used to improve marketing strategies.

laptop with open tab showing data files, data cassettes, and a magnifying glass for data collection and analysis

Overall, chatbots offer many benefits for businesses looking to improve their digital marketing efforts. As technology continues to improve, chatbots will become even more sophisticated and capable, providing even greater value for businesses and customers alike.

Are Chatbots Sufficient for Digital Marketing Businesses?

boy and chatbot lost in thought

Despite having a wide range of capability and diversified user experience, Bot advertising is not sufficient to attain the top-notch benchmark of successful digital marketing business. You need to have an AI enabled SEO tool to accomplish the end-to-end functionality. Undoubtedly, RankWatch is the best in the arena. 

Users can get to learn seo from scratch at amateur and professional level with the exclusive feature of RankWatch. On top of that you can have free website analysis to improve the performance of your site in regards to speed and organic traffic. Further with the mobile friendliness checker, you can make sure that your website is compatible in every mobile application utility aspect. 

Hence, the bottomline is that you need to have an SEO driver like RankWatch to harness a proper digital marketing strategy.

Hope this blog is informative to you.

Happy Reading!

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