Devin Schumacher is a digital marketing consultant, and search engine optimization (SEO) expert.
Since early 2013, Devin has been an internet entrepreneur responsible for investing in and co-founding various mobile apps, online marketing & e-commerce companies, and providing SEO related consulting for hundreds of companies internationally.
How do you think SEO has changed over the last 10 years?
Even just a few years ago it was possible to get excellent ranking results with just a few clicks of a button using the right software, and you would see rankings almost immediately. In fact, a friend of mine outranked George Bush for his name DURING the 2004 election – that isn’t possible anymore.
Now, to be successful in SEO you need systems, processes, reporting, and accountability. Google’s search results are getting smarter, more competitive, and more sensitive to people trying to “game the system”, so if you don’t know what you are doing you will either waste valuable resources (time and money), and can get a website penalized.
How did you get introduced to digital marketing, more specifically SEO?
What are the services you provide to your clients?
What strategy according to you will prevail in 2018 for SEO?
What would your advice be to people who are looking to take up digital marketing as a career choice?
Stay curious, test things, fail fast, improve, and focus on getting better everyday – don’t give up!
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