Michael Pignataro is the Co-Chief Executive Officer of ‘corePHP’ Operations and is responsible for recruiting, hiring, training, and overseeing our project management, account management and client services teams, as part of managing daily operations at the Battle Creek, Michigan headquarters.
Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
How did you get introduced to digital marketing, more specifically SEO?
What are the services you provide to your clients?
What strategy according to you will prevail in 2017 for SEO?
Creating content that people will want to bookmark, come back to and share with others is probably the most important, but also, the most overlooked strategy to SEO we’ve seen.
What would your advice be to people who are looking to take up digital marketing as a career choice?
We find that people that are interested in digital marketing will learn if it’s right for them right away, with a minimal expenditure of time and resources.
By starting your own site and trying to get a constant 100 unique visitors a day, you’re forced to learn many of the core techniques on your own, and if you find that it still excites you after the 60 days, then a career in digital marketing might be right for you.