12 Ways To Index Your Website Faster On Google

August 12, 2021 | Advanced SEO

How to index your website faster on google

Google crawls your website quite often, but it can sometimes take days for your fresh content or new pages to rank in the SERPs. 

But what if you want to index certain pages of your website quickly? These can be About Us, Contact Us, Privacy Policy, Terms and Conditions, etc.

So, to help you, we will discuss a few ways that can get Google to index your website faster.

Let’s get started…

What is Website Indexing?

Website indexing is the core of search engines. It is the process of adding or updating the pages on your website to the search engine’s database.

The search bots crawl every website on the internet at regular intervals to:

  • Add any new pages they find to their index.
  • Update content on already indexed pages (if it’s modified).

Most search engines function the same way.

What is website indexing?

Google crawls your website from time to time. However, the time interval between the crawl sessions is not definite.

How often Google search bots will visit your site depends on many factors. 

These include (but are not limited to) your website’s:

  • Domain authority 
  • Update frequency
  • Backlinks

Simply put, your website’s overall health influences the crawling frequency. 

But is website indexing worth all the trouble? Let’s find out.

Why do I need to get my website indexed?

With a massive index of billions of pages, Google is the biggest search engine in the world.

Every page that gets indexed and abides by Google’s ranking factors starts ranking in its SERPs.

Once your pages start ranking and driving search traffic, it gets a boost in the SERPs. The earlier your pages get indexed, the more are its chances to start ranking in the SERPs. So, you would want Google to index your website as fast as possible.

Not just that, here are a few more reasons to why you should get your website indexed faster:

1. Reach Potential Customers

Customers are the bread and butter of your business. The more customers you bring (and faster), the more your business will grow.

Websites ranking for relevant search queries get customers for your business. But, before they rank in SERPs, they must get indexed.

Faster indeed helps you reach potential customers

For most websites, search is the largest contributor to new customers. If your website is well-maintained but doesn’t get indexed, it will harm your customer acquisition.

So, the faster Google indexes your website, the better it is for your business. You can reach potential buyers and start generating profits in no time.

2. Grow Your Website Traffic

When Google indexes your website, it ranks it for all the relevant keywords. Sometimes, you won’t even know some of the keywords you’re ranking for.

Having more ranking keywords is helpful because it increases your visibility in SERPs. And with time, as your rankings improve, your website traffic grows.

Faster Indexing helps you increase traffic

If your website is not indexed or there’s a delay in indexing, it will impact your traffic growth.

Faster website indexing ensures that the site drives regular, relevant, and increasing traffic. 

3. Build Your Online Presence

When people search for your brand online, they must see all your pages. That is, all links from your website should appear in the SERPs. 

People can find the information they want and trust you easily. And when that happens, it reflects that your brand has a strong online presence.

Faster indexing builds strong online presence

To put forth a good impression in SERPs, ensure Google indexes your website. Indexing will help your newly added pages and content to show up in the search results. 

There will be surplus information about you online, and it will create a lasting impression on people’s minds.

With that, let me quickly take you through Google’s indexation process.

How Does Website Indexation Work On Google?

The first time Google crawls your site, it adds all the live pages to its database. In other words, it indexes your site’s pages.

But that’s not the end of it. 

Google bots keep visiting your site from time to time. They look for changes you’ve made to your site and update your site’s latest version in their records.

These changes could be 

  • Addition of a new web page, 
  • Modification of content on a web page, 
  • Enhanced page loading speed, etc.

Here’s the 3-step indexation process of Google:

  1. Discovery – Google bots look for new and updated web pages.
  2. Crawling – They scan the web pages and understand their content.
  3. Indexing – They send information and update the database.

By following this process, Google has built a massive database of over 4.45 billion web pages. 

It means Google bots have to crawl these many web pages from time to time. And they don’t do it in one go.

Google categorizes web pages and assigns them a crawling priority. 

It analyzes various factors to determine the web pages that will be updated faster, more frequently, and preferably over others.

This helps Google in providing the most relevant and up-to-date information to its users.

However, if Google assigns lower priority to your site, the search engine will take time to index it.

To avoid such a scenario, you should get your website indexed faster.

How Do I Make Sure My Website Indexes Faster On Google?

1. Submit your Web Page to Google Search Console

Google Search Console helps you push your web page ahead of the indexation queue. You can manually submit your URL to Google Search Console and request indexation.

Google will send its bots to crawl the web page’s content. This will remove uncertainty, and you won’t have to wait for Google bots to discover your page.

Here’s how you can do it.

Step 1: Sign in to your Google Search Console account and select your website.

Step 2: Go to URL inspection

Step 3: Copy-paste the URL of your web page in the field provided on top for it.

Step 4: Click the Test Live URL button on the upper left side. It will check if the URL is indexable or not.

If your webpage is not indexed, it will display “URL is not on Google”.

Google search console - URL indexing 1

If your web page is indexed, it will show “URL is on Google”, with a green tick on its left.

Google search console - URL indexing 2

Step 5: Click on the Request Indexing button. Google will add the submitted URL to its crawl queue. 

Soon, your web page will get indexed.

So, whenever you update the content of a page or add a new page to your site, you can submit its URL in GSC for faster indexing.

2. Add A Sitemap To Your Site

A sitemap is an XML file containing a list of your website’s URLs and when they were last updated.

It helps Google in crawling your website easily as all links are organized in one place. So, your website gets indexed faster.

When you are building a sitemap for your site, keep in mind that your sitemap does not:

  • Have more than 50,000 URLs
  • Exceeds 50 MB in size

If you have more than 50,000 URLs, you will have to create a new sitemap once the limit is reached.

Adding several sitemaps to your site is possible and legit.

If you have many categories or use many content formats, I would tell you to create separate sitemaps for each. 

For example, you can create a sitemap for each category on your site. And a separate sitemap for all the images uploaded on your site.

But that’s all about creating sitemaps. The important thing is submitting the sitemap to Google so that your URLs get indexed faster.

Here are the steps you should follow:

Step 1: Sign in to your Google Search Console account.

Step 2: Select your website (property).

Step 3: Click on Sitemaps under the Index section.

Step 4: Enter your sitemap URL(s).Step 5: Click on Submit.

Adding a sitemap for faster indexing

The submitted sitemap will get added to the crawl queue of Google. If everything goes well, all your URLs will be indexed in one go. 

And in case your sitemap has issues, Google will show it under ‘Security Issues’ in Google Search Console. You can revisit your sitemap, fix the problems, and submit it again. 

3. Canonicalize Your Web Pages

It is possible to have web pages with similar content or URLs pointing to the same web page due to redirection.

In such cases, you should specify canonical URLs – the preferred version of the web page. 

Otherwise, Google bots will have a tough time searching for the preferred version of the page. This will slow down the indexing.

Plus, they would devalue your site on account of duplicate content. This would affect your site’s indexing altogether.

When you specify the canonical pages, crawlers index them and ignore duplicate pages. It saves crawl time and gets your website indexed faster.

Now, how can you specify the canonical URL?

It’s simple. You have to use the ‘rel=canonical’ tag in the header of the primary web page.

It will tell Google which web page is the preferred version or the main version and the bot will index that only.

Adding canonical tags for faster indeed

4. Use Google Indexing API for Faster Indexing of Web Pages

Google Indexing API allows you to notify Google whenever you add or remove web pages on your site. 

As soon as Google receives the notification, it adds your site to its crawl queue. 

  • If you have added a new page, it indexes the URL.
  • If you have deleted an existing page, it removes that page from its records.

The API also helps you send batch indexing requests to many indexed pages (up to 100) at once. 

It is a boon for websites with many short-lived pages like job postings, event listing, content publishing, etc.

The process is smooth, and your site’s indexing process speeds up. And it is a one-time installation.

Google Indexing API for Faster Indexing

You can send two types of requests using the Google Indexing API. 

API request to update a URL: 

Send the following HTTP POST request to https://indexing.googleapis.com/v3/urlNotifications:publish endpoint

{

 “url”: “yoursite.com”,

 “type”: “URL_UPDATED”

}

API request to remove a URL:

Send the following HTTP POST request to

https://indexing.googleapis.com/v3/urlNotifications:publish endpoint

{

 “url”: “https://yoursite.com”,

 “type”: “URL_DELETED”

}

For more details regarding Google Indexing API, read this article by Google.

5. Post Quality Content Consistently

Quality content is a positive ranking signal. When you post quality content regularly and consistently, it helps Google in setting the crawl priority.

Over time, the search bot understands that your website needs crawling more often. And so, Google increases its priority and crawl frequency over time. 

As the crawl frequency increases, you don’t have to wait for the search bot to discover your content. 

Hence, your website will get indexed faster on Google.

6. Share Links on Social Media

Social media platforms like Twitter, Facebook, Instagram, Reddit, etc., have high crawl frequency. 

When you share links to these sites, search bots discover your links and index them. Also, social media platforms receive high traffic. 

If you can drive this traffic to your site, it gives a positive signal to Google. As a result, Google increases your site’s crawl frequency.

So, sharing your site’s links on social platforms leads to faster indexing.

7. Build High-Quality Backlinks

Backlinks are important for ranking on search engines. And they can speed up your website’s indexation.

Backlinks are links that connect one website with another. The search bots follow backlinks.

So, whenever you get a backlink from a site, search bots discover and index it.

Build more backlinks for faster indexing

Backlinks from high authority sites, which crawlers visit more frequently, get indexed faster. The crawlers follow the link to understand its content and update it in their records.

And if your web page has internal links that lead to other pages on your site, crawlers will scan them too. That way, many web pages on your site will get indexed along with it.

Now you might be thinking, how to get backlinks from reputed sites?

Well, you can build relationships with reputed bloggers, influencers, reporters, and authors. They can take your contributions or write about you, giving a backlink.

Since their blogs or sites will have high trust value, Google will quickly index your web page. The more backlinks you have, the faster your website will get indexed. 

You can also use WebSignals to find easy backlink building opportunities using unlinked mentions.

8. Create A Network of Internal Links

Internal links are hyperlinks that lead to other pages on the same website. They are very helpful in getting your website indexed faster.

Whenever search bots crawl a page and find internal links on that page, they scan the linked pages also. In this way, many pages on your site get indexed rapidly.

Create a network of internal links for faster indexing

With a well-structured network of internal links, you can speed up your site’s indexation. The more internal links you have on a web page, the better it is.

So, don’t miss out on adding internal links to your web pages. 

9. Prevent Crawler Traps

Crawler traps are the structural errors on a website, which cause trouble for the search bots. They make the crawlers struggle with the faults you’ve made.

Due to these errors, the search engine crawlers get stuck in perpetual or infinite loops. It wastes the crawl budget of your site and delays its indexing.

So, you should check for crawler traps on your site and remove them. 

The common crawler traps include:

  • Pages on E-commerce Websites: E-commerce websites have tons of pages. And most of them have various options for the listed products. 

For example, the product page displays the description, price, rating, and other details. In case these pages are not managed well, they can generate several crawler traps. 

  • Multiple Redirect Chains: Sometimes, a series of redirections is implemented on a website. One page leads to another, which redirects to another, and so on. The chain continues, and there’s a long wait before the final web page opens. 

When search bots come across such instances, they get trapped. To get out of it, they stop crawling after three or four hops. So, your web page doesn’t get indexed.

  • Redirect Loops: Often, redirected web pages lead you back to the original URL. You arrive at the page from where you started. This is called a redirect loop. 

Redirect loops on your website waste your site’s crawl budget. As a result, your web page does not get indexed.

  • Incorrect Links: Google doesn’t appreciate misleading information. So, if your site contains spam or faulty links, it negatively impacts your website’s indexing. 

For example, your web page returns a 200 HTTP (OK) code instead of a 404 (Page not found) error for a faulty link. This confuses the crawler, and it leaves without indexing your web page.

Removing these crawler traps will help your website get indexed faster.

Prevent crawler traps for faster indexing

10. Optimize Robots.txt File

Robots.txt file informs Googlebot which pages on your site should be indexed and which ones should be ignored. It is a simple text file placed in your site’s root directory. 

Using robots.txt files, you can prioritize more important pages on your site. It will prevent your site from getting overloaded with requests.

Optimize robots.txt file for faster indexing

The crawler looks for the robots.txt file when it visits a site. That’s because it can easily find which URLs it should crawl and index your site faster. It will skip all the pages that are not to be crawled as per the robots.txt file.

You can check if your robots.txt file is working fine or not using RankWatch’s Website Analyzer tool. If not, you must fix the issues and enable faster indexing for your site.

11. Submit Your Site to Google My Business

Google My Business is a free service provided by Google. You can list your business on it and connect with customers across all Google products.

Submit your site to google my business for faster indexing

Besides giving you more search visibility, it gets your website indexed faster. Wondering how?

Well, Google prefers content on its platform above others. So if you share links on Google My Business, search bots will index them faster.

With that, here are the steps to register your business on Google My Business:

Step 1: Sign in to Google My Business

Step 2: Enter your business name 

Step 3: Enter your office location

Step 4: Fill in your contact information

Step 5: Finish and manage your listing

Setup your Google My Business account and get Google to index your website faster.

12. Remove Rogue Noindex Tags

Search bots are not going to index your web pages if you tell them not to. 

Web admins use noindex tags on their site to indicate private pages. These pages need not show up in public and hence, don’t need indexing.

But, sometimes, noindex tags can cause more harm than good. If your site’s public pages have noindex tags, they won’t be indexed by the search spiders. 

So, inappropriate use of noindex tags, deliberately or by mistake, impacts indexing speed.

You need to remove the rogue noindex tags from your site to enhance and get your site indexed faster in Google.

Remove noindex tags for faster indexing

There are two ways to do it:

Method 1: Meta Tag

Check for public pages with either of the two meta tags:

  •  <meta name=“robots” content=“noindex”> 
  •  <meta name=“googlebot” content=“noindex”> 

If you find them on pages where they shouldn’t be present, remove them immediately from the code. It will boost your site’s indexing.

Method 2: X?Robots-Tag

Crawlers respect the X?Robots-Tag HTTP response header and don’t index pages that have it.

Go to Google Search Console and find the pages that are blocked because of the X-Robots-Tag.

Enter your URL, then look for the message – “Indexing allowed? No: ‘noindex’ detected in ‘X?Robots-Tag’ http header”.

Ask your developer to remove this header from the pages you want to get indexed. It will make your site’s indexing faster.

Indexing Is Not Equal To Ranking

Getting your site or web pages indexed in Google does not mean they get ranked or drive traffic. Indexing and ranking are two different things.

Indexing means Google knows your site and its pages. They are in Google’s database, and Google will watch their performance over time.

Ranking for any relevant and worthwhile queries is possible with the help of SEO. You need to optimize your site and web pages to rank for specific queries.

SEO IQ tool by RankWatch
SEO IQ tool by RankWatch

To check your site’s SEO performance, you can use the SEO IQ tool by RankWatch. It is free to use and helps you make your on-page SEO point. 

Combining SEO and faster indexing will help you attract a constant stream of organic traffic. 

Final Thoughts

With so many websites on the internet, search engines have to crawl billions of web pages every day. And so, getting your website indexed faster is not easy.

But, you have our list of techniques to put in place and speed up the indexing process. Just make sure you don’t make any mistakes while executing them. Results will follow!

Did you find the tips useful? Comment below if you have any questions or suggestions.

Sahil is the CEO and Founder of RankWatch and thrives to make it into one of the leading technology companies in India. Gifted with unlimited ambition and drive you will generally find Sahil with his head down completely isolated from the world, plugged into his own world of coding.

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