Why Should You Perform In-depth Domain Analysis?

October 26, 2023 | Feature Update

When we talk about domain analysis or domain research, we often think of it as normal research on different domains, their rankings, and other ordinary terms, which is a grave mistake.

In-depth domain analysis has the potential to transform your ordinary website into a high-ranking one. It helps you discover several pain points for improvement and hidden gems that can provide incredible results.

That’s why we are here to help you understand the various norms of domain analysis, their importance, and how you can perform each of them easily with RankWatch Domain Research.

Terms to Remember While Conducting Domain Analysis

Before you go ahead and conduct domain analysis, it is important to know and understand the various terms and norms associated with it. Why? So that you don’t face any trouble afterward while creating reports.

Though there are various terms, some of the most crucial ones are as mentioned below. You not only need to understand these norms but also need a thorough tool that can help you derive results for the same. 

Since RankWatch is quite known for its constant strive to be better every day, we have added some new features that will help you get the results for these terms as well.

Content Refresh Rate

Content refresh rate describes the amount of fresh content that Google has discovered from your website and indexed them as well. Here, the statistics show the amount of ranking keywords found in the fresh content as per the given timeline.

RankWatch Domain Overview Content Refresh Rate Dashboard

In simple words, the content refresh rate feature states the number of keywords responsible for good SERP rankings as per different time periods of the year. 

How does the statistics help you? Through content refresh rate, you can discover the keywords that search engines are looking for in fresh content that will further help you determine your next course of keywords to maintain the rankings.

Meta Optimization

Meta optimization states the inclusion of targeted primary keywords in meta tags. And it holds a really important part in SEO optimization. Why? That’s because meta optimization does help in improving your SERP rankings.

While designing content, most SEO experts dismiss the usage of meta tags, thinking that it won’t affect their clicks and impressions. But actual professionals know the importance of meta tags; hence, they pay more attention to them.

RankWatch Domain Overview Meta Optimization Dashboard

Here, the meta optimization section showcases the types of keywords that you have used in the meta tags, including both phrase and broad match. Additionally, it also displays the amount of missing keywords that you could have used for better results. The feature also displays the same metrics for “Snippet Description.”

Keyword Cannibalization

Keyword cannibalization is the scenario when two different landing pages of the same website are competing for SERP rankings for the same search query.

RankWatch Domain Overview Keyword Cannibalization Dashboard

You can easily detect such instances with the “Keyword Cannibalization” feature present in RankWatch’s Domain Research. It provides you with the various search queries, along with their SERP rankings, that are responsible for the competition amongst your landing pages. 

You can easily identify these keywords, the amount of traffic they bring forth, and the URLs linked to them. Once you have these insights, you’ll be able to dismiss keyword cannibalization from its roots.

Keyword Count Distribution

The main agenda of keyword count distribution is to showcase the types of keywords that are ranking in SERPs. In simple words, it states how many of your 1-word, 2-word, 3-word, and 3+ word keywords are ranking in SERPs.

How does it help you? It helps you understand the traffic percentage and changes in rankings that the type of keywords brings forward.

RankWatch Domain Overview Keyword Count Distribution Dashboard

All you need to do is select the keyword type for which you want to see the results, and the tool will provide you with the list of keywords for the selected type.

It also helps you discover keywords that have the potential to improve the current rankings of a web page.

Multiple Organic Ranks

Multiple organic ranking features help you determine the number of keywords for which two of your URLs appear on the SERP page, search queries for which three of your web pages appear on SERPs, and so on.

RankWatch Domain Overview Multiple Organic Ranks Dashboard

It helps you understand which of your web pages appear for the search queries, even if they only have one matching keyword from the stated search query.

For example, You searched for Samsung Galaxy S20 on an eCommerce website. Chances are you will get results for

  1. Samsung Galaxy S20
  2. Samsung Galaxy S20 FE
  3. Samsung Galaxy S20 Pro
  4. Samsung Galaxy S20 (different variants)
  5. Samsung Galaxy S21

See, even if you are searching for “Samsung Galaxy S20,” you will get other results that are either completely similar, have additional keywords, or are only 50% similar to the entered keywords.

With multiple organic rankings, you get to understand which of your web pages are ranking in SERPs, even if they have only one similar keyword or additional keywords as compared to the search query.

Summing Up…

So, these were some of the most crucial norms associated with domain analysis, each catering to different aspects of improving SERP rankings. With proper domain analysis, you can prevent your website from open risks such as keyword cannibalization and even determine upcoming content strategies to increase your SERP rankings.

With RankWatch’s Domain Research, all of the above-mentioned processes are possible. You can even sign up for a free trial to experience the power of domain analysis and see the results it brings to the table.

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