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10 viewsNobody likes a confusing tool or one where the user has to apply multiple filters just to extract a single piece of data. Besides, people are looking for simplified tools that provide the required data within seconds.
Since Search Console falls under the category of one of the most-used tools, it is time to simplify that as well. That’s why RankWatch has updated the RankWatch Search Console into a more defined tool, packed with various features.
One such feature is the Console Overview, which is much simpler than the previous version. How? Read on to find out.
Features To Look Out For In RankWatch Console Overview
Simplifying the overall look of the RankWatch Console was the first step that we took during the revamp stage. The new Console Overview is sleek and easy to understand. Apart from that, there are certain features we have included in the RankWatch Console Overview. Here’s a quick brief of each feature and how using them can benefit you.
LARA Insights
The first thing you will notice about the all-new Console Overview is the segregated LARA insights section. RankWatch’s AI-LARA was earlier present in each aspect of the tool, except RankWatch Console, providing AI-powered insights for the users’ benefit.
However, with the new update, you can find LARA lurking in the Console overview, with useful insights that can help your website in various ways. On top of that, the AI-based data is further segregated into two categories: Positive and Negative, each showing insights that can greatly affect your website’s rankings.
Graphical Representation
The all-new Console overview also has graphic charts for proper visual representation of your website’s stats. Though numeral data is useful, visual representation helps us see their performance clearly. These charts will help you understand whether your strategies are working or not.
The charts are further categorized into impressions, clicks, average rank, and average CTR%. You simply need to select the date range for which you want the data, and the Console Overview will automatically uncover and present them in the form of graphical charts.
Keywords-based Data
The next feature that you will see in the Console Overview is the Keywords section. Instead of applying multiple filters to uncover keywords-based data, you can now easily get all the data at your fingertips. We have pre-installed the filters and segregated the data into the top, winners, loser, new, and lost keywords.
Top Keywords
Top keywords are those keywords from your website that have received maximum number of clicks, have good impressions, and achieved decent rankings.
Winner Keywords
Winner keywords are those keywords from your website that have seen an increase in clicks in the selected time period.
Loser Keywords
Like the name states, loser keywords are the list of keywords from your website that have received a decline in clicks in the selected time period.
New Keywords
New keywords are those keywords from your website that have recently started getting recognition. Even though these keywords do not have many clicks, they are getting good impressions, showing their potential to achieve good ranks.
Lost Keywords
Lost keywords are those that performed well earlier but stopped showing impressions in the selected time period. Their rankings have gone beyond hundred, with zero clicks and impressions.
Pages-based Data
Similar to the Keywords section, the new RankWatch Console Overview also has a separate Pages section. To simplify, we have segregated the pages-based data so that you don’t have to apply multiple filters for information.
Moreover, we have categorized the insights into the top, winners, losers, new, and lost pages.
Top Pages
Top pages are those pages from your website that have the maximum number of clicks, ranking keywords, and impressions.
Winner Pages
Winner pages are those pages of your website that have recently attained a rise in the number of clicks. Additionally, these pages have also seen a recent increase in impressions as well.
Loser Pages
Loser pages are those pages of your website that have recently seen a decline in the number of clicks. On top of that, these pages are also seeing a downfall in impressions.
New Pages
New Pages are those pages from your website that have recently started gaining recognition. Though they don’t have any clicks yet, the impressions of these pages are gradually increasing. This shows that they have the potential to show up in the SERP rankings with minimal effort.
Lost Pages
Lost Pages are those pages from your website that have recently stopped receiving clicks and impressions. Besides, these pages do not have any ranking keywords either, meaning they will soon lose or have already lost their ranking credibility. To revive these pages, you would have to put in lots of effort, like revamping the content, focusing on SEO optimization, adding ranking keywords, etc.
Keyword Cannibalization
The all-new RankWatch Console Overview also has a separate keyword cannibalization section, which was previously mixed in the filters. Since keyword cannibalization is an important metric that a user needs during website analysis, putting it in the front seat would be helpful.
In the keyword cannibalization section, you will see the various keywords ranking for more than one web page, thus affecting the rankings of the said pages. To simplify, we have added several columns consisting of important metrics that will help you understand which pages need utmost attention. We have also added the ranking URL count and ranking URLs columns that show the number of URLs ranking for the same keyword and the affected web pages.
Traffic Decay
RankWatch Console also has a new feature called “Traffic Decay,” a glimpse of which you can get in the all-new Console Overview. This new feature helps users monitor the performance of various web pages over time, and identify pages that have experienced a significant decline in their traffic.
The Traffic Decay tab showcases data on the maximum clicks that a web page has received compared to the previous month’s clicks. The clicks difference column in the tab states the loss of clicks over a period of time, accompanied by the various keywords that have contributed to this loss. Getting hands on this data can be highly beneficial for users as it would help them make improvements to increase click rates.
Low Hanging Fruits
Like the name suggests, low-hanging fruit discloses potential opportunities that can help increase rankings and visibility. The all-new Console Overview contains a tab dedicated to low-hanging fruits, which discloses the list of potential keywords followed by their average rankings, clicks, impressions, and average CTR%. The rise and fall of the metrics in each column indicate that the stated keyword can bring in tons of visibility and improvement in rankings. These potential keywords are usually ranking in the 2nd SERP pages, and can turn up in the 1st page with the right amount of effort.
Keywords with Poor CTR%
The last feature you will see in the Console Overview section is the “Keywords with poor CTR%” tab. There are certain industry standards set for CTR% that helps understand whether the keywords are adhering to it or not.
In the “Keywords with poor CTR%” section, we have instilled predefined conditions that disclose the keywords that do not meet the industry standards for CTR%. If you have doubts, you can always click on “Show Filters” to see the set conditions and understand where your keywords are lacking. Besides, you can also edit the existing conditions or create new ones as per your requirements.
Conclusion
The all-new RankWatch Console has been redesigned to meet your changing needs and help you understand the various norms easily. The simplified structure, detailed insights, and segregated data make using the Console a cakewalk. Whether you want to identify instances of keyword cannibalization on your website or discover keywords with the potential of being in the top rankings, RankWatch Console has separate features for each of them. Besides, integrating your GSC account with RankWatch Console is simply a one-step process, after which all data is transferred to RankWatch Console and arranged accordingly.
So, what are you waiting for? Go and integrate your GSC account with RankWatch Console and experience all the new features right away!
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