Optimizing web page content for better SEO has become a standard practice for any digital marketing business.
But if a web page only offers content, it becomes boring.
Every website owner tries to make their web pages exciting and interactive to offer a satisfying user experience.
Google suggests learning JS as the plain HTML era has gone.
And this learning is essential as, if not implemented correctly, JS can ruin your SEO.
Go through this article till the end to avoid such scenarios.
The main goal of JS SEO is to make these websites visible and rank higher in SERPs.
As Google’s John Muller stated, the web has moved from plain HTML. Currently, a downloaded HTML response is not enough anymore to see a web page’s content.
- The Googlebot first queues the list of URLs of the web pages.
- Next, it crawls all the URLs in the queue.
- Then, the Google crawler sends a GET request to the server.
- The server processes the request and returns the content as an HTML document.
- After receiving the HTML from the server, Googlebot queues the resources to be rendered, excluding the JS and CSS files.
- The Renderer then renders the queued resources first.
- Google indexes the page by using the final rendered HTML document.
How To Avoid Common JS SEO Issues?
Blocking .js Files
Often, website owners accidentally block the crawling of .js files by Google crawlers by implementing robots.txt files.
That also prevents Googlebot from rendering and indexing those .js files.
Hence, the page may not be indexed due to a time-out error.
Improper Usage of Internal Links
Internal linking plays an essential role in JS SEO.
RankWatch backlink checker free online tool is the best for checking your internal linking profile.
Just follow the simple steps to execute a backlink analysis of your website,
- Log in to your RankWatch account and visit the dashboard.
- Click on ‘Backlink Analyzer’ and enter the domain name of your website.
- Click on the ‘Search’ Button.
- The tool will provide you with the summary report in no time. It includes the total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph. You need to follow up and resolve the issues behind deleted backlinks.
Incorrect Implementation of Lazy Loading
Do not implement lazy loading on content that needs to be indexed.
It would be best if you focused on implementing lazy loading on iframes and images to ensure a higher LCP score.
Incorrect Format of URLs
Google bypasses hashes (#).
Hence, you must ensure that your web pages use static URLs instead of dynamic URLs containing special characters like #,%,+, etc.
You can use RankWatch’s free URL Rewriting Tool to convert dynamic URLs into static URLs.
How To Optimize JS Content For SEO?
Followings are a few best practices for optimizing your JS content for SEO,
Use GSC To Confirm The Rendering
Launching a website itself is a hectic task. But if Google does not render your website after its launch, all your efforts will go in vain.
Hence, you must identify whether Google renders your website using the URL inspection tool in Google Search Console. (95)
Just follow the simple steps mentioned below,
- First, you must enter your web page’s URL in the box at the top of the URL inspection tool and press the ‘enter’ key.
- Next, click on the ‘TEST LIVE URL’ icon as shown below.
- The tool will provide you with a ‘LIVE TEST’ tab in a while.
- You need to click on the ‘VIEW TESTED PAGE’ icon.
- The tool will provide you with your web page’s HTML code and screenshot.
The ‘MORE INFO’ tab provides you with information about missing content and other issues.
Ensure Indexing of JS Content
After ensuring Google is rendering your web pages, you must ensure Google is indexing your web pages containing JS content.
You can check that using the ‘site:’ command in the Google search engine, as shown below.
You will get the following result if Google has indexed your web page.
Remove Duplicate JS Files
Moreover, if your web page has duplicate JS files, then your page will load slowly, increasing the first input delay.
That, in turn, will boost your bounce rate.
You need to identify the usage of JS codes using a reliable tool like RankWatch website SEO analysis tool.
Hence, JS SEO has become even more critical in today’s scenario.
Further, you must ensure that your robots.txt files are not accidentally blocking your .js files from getting crawled, you have solid internal linking, lazy loading of web pages is correctly implemented, and your web pages have the correct URL formats to avoid JS SEO issues.