Your primary engagement strategies?
On-brand storytelling is my primary strategy across all sites and platforms. Each social media platform has a different way to tell a story and it is important to stay true to that. Every single post, photo, and link are a reflection of what that follower can expect in the future.
I also check analytics and insights obsessively to make sure whatever is posted is resonating with the audience and make changes as needed.
Your favourite Social Media Marketing tools?
For Pinterest, I adore BoardBooster and am excited about some of the new things being rolled out at Tailwind. For FB, my pages would absolutely be lost without the FB native scheduler! To manage my team, I use an extreme amount of Google Sheets and a lot of channels on Slack.
Your biggest prediction for Social Media Marketing?
If you thought video was important in the past, you haven't seen anything yet. Video is getting bigger, longer and more authentic with the launch of FB live to all pages and groups.
The next up-and-coming social media platform?
It isn't new, but my FB page engagement and organic growth have never been this high. Since my target audience of moms is still firmly entrenched on FB, I am excited about the momentum that is building there with new feature launches there.
Will SMM become increasingly pay-to-play?
For promotional content, it will absolutely be pay-to-play, but all these social networks require quality content to meet their goals...so marketers who align their posts with the needs of the platform will be rewarded organically.