Your primary engagement strategies?
With a limited amount of time, there are two main strategies I employ to grow and nurture my social media followings:
- Liking content I feel is creative, useful, or well-done in some way. I think a like shows some level of support and asks the creator to make content more like it.
- Sharing content that I think would resonate with my followers and that they can learn from.
Your favourite Social Media Marketing tools?
I'm a huge fan of both Buffer and Hootsuite, as they make my life easier in scheduling and curating content for my brands, as well as for my clients. They're industry standard applications for a reason!
Your biggest prediction for Social Media Marketing?
I'll jump on the bandwagon of those who think that Snapchat will become something much bigger than it is right now. Facebook will eventually fall out of vogue, but that could still be many years from now since it has the largest user base of any social network currently.
The next up-and-coming social media platform?
Definitely Snapchat - it's already exploding, but most people aren't sure how to use it well. Smart Marketers will focus their efforts on rapid user acquisition and testing to see what works.
Will SMM become increasingly pay-to-play?
Definitely. Each one needs to monetize in order to support the costs associated with the data they hold and the people working behind the scenes. Furthermore, as more and more people use the platforms, it's harder for a single voice to be heard. Take the time to understand the different ad platforms and run tests before throwing money at the platforms, then analyze the ROI of doing so.