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11 viewsThe application of SEO has not remained untouched in any industry. When it comes to pushing a website higher on Google and leveraging its online visibility, SEO is something that would fall as a critical necessity.
Today, the automotive industry is also aiming for the same accomplishment. Car dealers across the globe are investing millions of dollars in websites and SEO just to have a firm presence on the internet.
So, today, we are going to discuss automotive SEO, also called car dealer SEO. Fundamentally, it is a set of defined optimization techniques specially designed to leverage the car dealer’s website. However, you need to learn some in-depth technicalities in this arena.
Let’s proceed!
What Is Automotive SEO?
Automotive SEO or car dealer SEO is the implementation of multiple SEO techniques like local optimization, high-quality content development, applied technical SEO, and other necessary verticals to improve the performance of car dealerships’ websites.
Every optimization effort in car dealer SEO aims to leverage website visibility for segmented customers who are aspiring to have a car. It strongly drives the decision-making of potential customers even before their first thought of buying a car.
So, we can say that digital marketing actions driven by automotive SEO would organically bring success to car websites. The better the strategies of your SEO campaign are, the better the results will be!
Fundamental Benefits of Car Dealer SEO
After learning about car dealer SEO, you must know the basic benefits associated with it. The execution of SEO strategies can come up with multiple advantages for automotive businesses.
Let’s discuss some of the primary benefits of car dealer SEO.
Improved Website Visibility With
High website visibility is the biggest benefit that comes with SEO for auto. When your brand is easily discoverable to prospective customers, there is a sheer optimization in conversion rate, leading to unimaginable revenue generation. This is only possible with car dealer SEO
Enhanced User Experience
Better user experience is the key to any business success. That’s what car dealer SEO focuses on. By giving extraordinary experience to users, SEO for auto massively contributes to high website visits, lowering the bounce rate and improving the purchase graph of your brand. So, enhancing the experience of users is another benefit of car dealer SEO.
Better Audience Targeting
Rather than beating around the bush, car dealer SEO segments the customer base and then targets potential clients with a strategic marketing approach. Right away, from keywords to content, everything is placed intact to improve audience targeting. So, you can draw a conclusion that SEO for auto is specifically designed to gather the attention of automotive audiences. Better is the strategy of your car dealer SEO, better would be the results.
Budget-Friendly Marketing
Almost every digital marketer would acknowledge the notion that car dealer SEO is an economical marketing strategy. It is an affordable strategy that comes with a minimum budget and maximum results.
Competitive Advantages
And finally, the best part about SEO for auto is the promise to push your brand in a good market position. Since SEO for car dealerships also works on making the website attractive and catchy, the market reputation of your brand automatically improves.
The Major Challenges Around Car Dealer SEO
Although automotive SEO brings a great deal of benefits to car dealers, you must know about the challenges that follow.
Let’s discuss some possible obstacles to car dealer SEO.
Tough Competition
The automotive sector has high competition density these days. Every website is competing to rank against a particular keyword. This cut-throat competition in the case of car dealer SEO can often be the reason for its failure.
Image Driven Websites
In order to boost the customer experience, automotive websites are filled with heavily pixelated images. However, the presentation of those images brings great challenges for digital marketers, SEO professionals, and technical consultants.
Reduction of Test-Drive
With the growing implementation of car dealer SEO, customers have started relying more on video information. Customers blindly believe any feature or specification mentioned in a particular marketing video. Consequently, there is a sheer fall in demand for test drives.
Local SEO
An SEO campaign targeting local audiences is often tougher than a broad-level optimization service. Although the scope of customer conversion is infinite, market competition is comparatively tougher in local SEO.
12 Best Practices to Elevate Car Dealer SEO
Although the basic optimization techniques work for car dealer websites, there are a few specifics that must be taken into active consideration.
Let’s discuss some best practices of automotive SEO.
Leverage Local SEO
Local SEO is a significant parameter of SEO for car dealers. You have to target local keywords and leverage Google’s business profile in order to deliver profitable automotive search engine optimization.
You must incorporate the high-value local keywords that best fit your campaign. Use the free keyword analysis tool of RankWatch. It offers you insights like keyword difficulty, CPC value, competition, question-based keywords, and paid keyword suggestions. This data would help you hand-pick the best search terms and keywords for your local automotive SEO. Better is the selection of keywords, better would be the result of automotive SEO.
Focus on Local backlinks
Building backlinks has always proven to be an effective strategy for website optimization. When it comes to SEO for car dealerships, local backlinks can conjure a commendable volume of customer inquiries for your business. Thus, the backlinking status is vital for uplifting the success of automotive SEO.
You can use the backlink checker free online tool of RankWatch to foster an effective backlinking strategy for your website’s automotive SEO.
It offers you comprehensive data on total backlinks, density of active links, percentage of deleted links, total number of referring domains, and a lot more. This data can be conveniently used to analyze the backlinking authority of a particular website and determine whether to initiate a backlinking partnership with the domain or not.
After the implementation of a successful backlinking strategy, you can clearly witness the drive of audiences from a high-value domain to your website. Thus, backlinking can be considered as a significant area of automotive SEO.
Foster Strong Profile Reviews
Gaining optimum customer reviews is an ideal approach for the success of your car dealer SEO. It improves the Google E-E-A-T SEO of your brand, making customers rely on and trust your products & services. So, customer reviews is an integral aspect of automotive SEO.
Leverage Long-Tail Keywords
Although local keywords are a successful ingredient in automotive SEO, they have high competition and are difficult to rank with. So, you must target the long-tail keywords with low competition. These long-tail commercial keywords would make your website rank higher on Google.
As we discussed before, you can use the free keyword analysis tool of RankWatch to identify productive short and long-tail keywords.
Further, the best part comes when RankWatch’s SEO IQ feature helps you maintain the right utility and volume. Its content recommendation slot gives you insights into the number of times the respective keywords need to be increased or decreased. So, make a proper usage of long tail keywords to magnify the effect of SEO for auto.
Adopt a Comprehensive Site Structure
A deep and comprehensive site structure is good for both dealers and customers. So, you need to develop a site engrafted with the correct volume of keywords, optimized headings & subheadings, intact meta title & description, and optimum flow of information. You can also incorporate the breadcrumb navigation, where users will experience easy cruising across your website. Thus, a coherent site structure is a significant pillar of automotive SEO.
Again, the on-page SEO checker of RankWatch can help you build a comprehensive website for your customers.
It gives you insights into the availability of exact and broad keywords across the content, meta tags, and URLs.
Using these insights, you can give a better structure to your website content along with catchy headings, meta tags, and URLs.
We have also discussed how the content recommendation section helps you use the right volume of long-tail keywords in your content.
Lastly, the Content Editor offers you optimization status with real-time opportunities to edit and upscale it. You can make instant modifications to your content and check for an increase or decrease in the optimization percentage. The better you play with the right keywords throughout, the more the optimization score will be.
Strengthen Internal Linking
Internal linking is the best method to drive traffic from a high-value existing webpage to your recently developed pages. A complex website structure always has a high requirement of internal linking for organic traffic distribution.
You can also use the rank tracking section of RankWatch to find the top landing pages on your website. Further, interlink your recently developed content with those high-value landing pages. This will pave the path of a homogeneous distribution of traffic across the entire site, making your car dealer SEO win with flying colors.
Offer Mobile Friendly Website
Imagine a customer is trying to open your website on his mobile. The speed is average, the images are not loading, and he is unable to see the price listing! How frustrating is the situation? To avoid this circumstance, you must develop a mobile-friendly website.
In fact, one of the major practices of SEO for auto is to make the site and its elements compatible with mobile devices.
Use the mobile friendliness checker of RankWatch to find the mobile device compatibility of your site. It gives you a report on how much your website is responsive on mobile devices.
In case the report is not good enough, you can take the necessary initiatives to work on your site and make it feasible to run better on mobile phones. Eventually, the value of automotive SEO would also improve.
Use Effective Schema Markup
The understandable data language that enables search engines to comprehend the content is called schema. There’s no proper validation that it improves the organic ranking, but you would undoubtedly witness the improved CTR with structured schema markup.
Sustain Website’s Technical Health
Ensuring a good technical framework for your website is another aspect of automotive SEO. This means your site should stay free of errors and unnecessary glitches.
To check your website’s technical soundness, you can use the site audit tool of RankWatch. It gives you a list of existing website issues, including broken pages, failed URLs, missing descriptions, short descriptions, canonical tags, thin pages, non-HTML URLs, Noindex pages, and a lot more. You just need to fix these problems and improve the technical health of your site.
Detailed Information on Product Pages
The product pages must have all the information that your visitors would look for. It includes reviews, warranty, test drive process, specification, measurement, and a lot more. It’s also a good idea to have an FAQ section on the product page that would answer the most common queries of visitors. Basically, you have to answer every question that may emerge in the customer’s mind.
Develop Image-Driven Content
Understandably, data-driven and high-value content has the maximum potential to drive the customer’s mind. But, along with catchy headings, required information, and high-ranking keywords; a high-value content must have appealing images to grab the user’s attention. An image-driven content magnifies the context, makes it more comprehensive, and compels the visitors to stay longer on the particular page.
Maintain Good Website Speed
The last significant measure of car dealer SEO is to offer a decent website speed to your customers. A functional website with optimum speed will make them stay longer with the brightest possibility of product purchase.
The free SEO analyzer of RankWatch scans your website and offers you speed tips for fast and influential websites for customers.
Integration of PPC Campaign in the Automotive Industry
Automotive SEO might be a phenomenal way to gain consistent website traffic, but the process is always slow and tedious. To witness quick leads, one has to rely on Pay-Per-Click (PPC).
So, automotive PPC is the new effective trend for the car dealership business. You just have to target the high-value keywords that can drive the best conversion rate for your business. Modern car dealers are implementing efficient lead generation campaigns with Google Ads and optimum marketing budget for instant growth of sales.
But how do you develop the required PPC campaign?
Use the free keyword research tool of RankWatch, which gives you the CPC value of a particular keyword. Draft a paid advertisement budget and run a campaign to make your website rank with the chosen keywords.
Wrapping Up!
Well, now you know the utility of automotive SEO and how critical it is for the success of automotive businesses. Along with organic optimization, you also have to target paid campaigns for dense traffic & leads with outstanding expansion of business operations.
RankWatch is one of the competitive digital marketing tools that is preferred as a budget-friendly automotive SEO solution for countless businesses. If you are in the car dealership business, who is looking forward to maximizing digital growth, this tool is going to be a game-changer for you.
Cheers!
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