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9 viewsFord Foundation, Oxfam India, Direct Relief, World Vision, PETA; all these nonprofit organizations are soaring high across every global horizon.
They don’t miss out on a single fundraising opportunity, the scope to engage volunteers, and digitally promoting their campaigns.
But the question is how they reach such a dense volume of organic visitors to raise awareness about their events and happenings.
Is there a magic trick concealed in the hat?
NO!
It’s just “SEO” or simply “Nonprofit SEO”!
The actual trick is SEO for nonprofits that have made these successful charity bodies taste the broth of success.
So, here in this blog, we will discuss the operational procedures, techniques, and competitive advantages of SEO for nonprofit organizations.
Are you ready? Let’s proceed forward.
Know What SEO is and How Does it Work?
Well, before understanding nonprofit SEO, you must have hands-on experience with the regular SEO process and its functionalities.
What is SEO?
SEO broadly refers to the implementation of organic techniques to elevate the online visibility of your website.
Any unpaid digital hack that boosts up search engine visibility and brings a high volume of visitor engagement is SEO.
It is majorly segmented into five verticals.
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- International SEO
Next, on the basis of industry or Line of Business (LOB), you can classify SEO into categories like
- Ecommerce SEO
- Dental SEO
- Law firm SEO
- Real estate SEO
- Hospitality and tourism SEO
- Health and beauty SEO
- Real estate SEO
- Shopping SEO
- Home improvement SEO
- Medical SEO
And so on.
Likewise, there is nonprofit SEO that is specifically designed to target NGOs, nonprofit bodies, and charity domains.
So, let’s understand every granular detail of SEO for nonprofits.
What is SEO For Nonprofits?
SEO for nonprofits is the process of uplifting the nonprofit’s site visibility in search engine result pages (SERP).
Consequently, the organization would be able to make a broad base of loyal followers for itself. This will possibly lead to gigantic support and encouragement of campaigns, social events, and digital fundraising of that particular nonprofit organization.
Why Do You Need SEO for Nonprofits?
There was a time when old-school marketing methods were reliable for charity work.
These methods are used to have a deep emotional connection with the people. Besides, direct human-to-human communication always had a high emotional quotient (EQ).
However, the changes began after the commencement of technologies, especially the 4th industrial revolution.
Businesses started transforming digitally, and every industry, including manufacturing, FMCG, medical, healthcare, pharmaceutical, education, and even NGOs, started adopting automation.
Any business or organization that is whirling around traditional practices would turn obsolete in the market.
So, you have to know the fundamental practices of implementing the right nonprofit keywords, SEO fundraising, and SEO for nonprofits.
This is less of a choice and more of a compulsion! Therefore, it’s better to learn more about it.
Know the Preliminary Practices of Nonprofit SEO
After knowing that there is a defined formula to cultivate SEO for nonprofits, you must know the precise measures to get it done.
Some of the basic practices for nonprofit SEO are:
1. Keyword Research for Charity SEO
Keyword research, followed by the incorporation of the right set of nonprofit keywords, is a significant endeavor for the success of nonprofit websites.
But how do we get this done? Well, just focus on three vital actions.
Identify Broad Search Terms for Better SEO for Nonprofits
When you are able to recognize the right nonprofit keywords and search terms for your website, the influence of your digital campaigns and events will undoubtedly be phenomenal.
Use the free keyword research tool of RankWatch to fetch insights like CPC, organic keyword suggestions, competition, keyword difficulty, search volume trend, geographical distribution of keywords, question-based keyword suggestions, and so on.
With all these insights, you can easily identify which keywords should essentially be used for the better performance of nonprofit SEO.
Understand Competitor’s Strategy
Analyzing the strategy of your successful market competitors with SEO competitor analysis would make you rank well. Understand what your competitors are ranking for, which keywords they are ranking for, and the plan of action that would keep you parallel to their website.
How to do it?
Login to RankWatch, set the targeted domain URL as the new project, and click on competitor analysis on the given dashboard.
There, you get insights like trending market competitors, ranking keywords, average rank, ranking URLs, top snippets, etc. These details will help you analyze your competitors in depth and design strategies accordingly.
Evaluate Top-ranking Articles & Pages for Holistic SEO for Nonprofits
Now that you have the list of top market competitors, we recommend you create a separate database of their top landing pages and distribute high-ranking keywords.
Open up the rank tracking section of RankWatch, and there you will get a separate list of top landing pages based on keywords and traffic.
Finally, try to replicate the SEO for nonprofits keywords available on those high ranking pages. It will add value to your website and make it rank better.
2. On-Page Optimization for SEO for Nonprofits
On-page SEO vouches to push your content to the crown area of the search result page. The same strategy works in the case of SEO for nonprofits as well.
Here’s how you can implement proper SEO for nonprofits:
Check Keyword Distribution for Nonprofit SEO
Keeping the keyword distribution in check is a prominent practice of on-page optimization. The utility of keywords at the right volume can magnificently elevate the online visibility of your nonprofit website.
But how to do it?
Use the SEO IQ tool of RankWatch to get an overview of the usage of a particular keyword, and suggestions based on that. The analysis is done as per the keyword, location, and targeted URL fed in the respective columns.
You just have to adhere to the suggestions and improve the keyword distribution volume.
An optimum number of search terms and keywords used across the website will certainly boost the on-page optimization of your domain.
Optimize Headings And Subheadings for SEO for Nonprofits
Optimizing the headings and subheadings of web pages can significantly add to the comprehensiveness of your nonprofit website content.
Again, the on-page SEO checker of RankWatch can help you get this done.
It offers you insights on keywords, characters, and word count in H1, H2, H3, bodies, and paragraphs of the web pages.
You also get suggestions on whether to increase, decrease, or maintain the same number of keywords.
Follow the recommendations and optimize the headings and subheadings of your website.
Optimize Meta Titles And Meta Descriptions
The more optimized the metas and images are, the better the visibility of your web pages across the internet will be.
The same SEO IQ feature that gave you insights on H1, H2, and paragraphs would also help you with the keywords, characters, and word count in the meta title and meta description.
As you scroll down the SEO IQ dashboard, you will get insights on keywords and characters in the meta descriptions, meta titles, and meta keyword tags.
If these insights are followed by some recommendations, you must implement them for better optimization.
Practice Internal Linking for Nonprofit SEO
Internal linking is a defined SEO formula to gain the attention of visitors from high-value pages of the same website.
The same goes for SEO for nonprofits. You can use the rank tracking section of RankWatch to find the top landing pages.
Further, you can interlink your recent content to those significant pages in order to conceive a valuable audience base.
3. Off-Page Optimization for Nonprofit SEO
After on-page optimization, off-page SEO for nonprofits accomplishment is the new demand of nonprofit brands.
Let’s see how to do it.
Better Backlinking Strategy for SEO for Nonprofits
Backlinking strategy is an approach to linking your web page to another web page, and most importantly to different websites.
Use the free backlink analyzer of RankWatch to get unlimited and 360-degree website backlink analysis.
Yes, you heard it correctly! RankWatch is quite famous for providing a scratch-to-end backlink analysis that too for FREE!
Being an AI-driven tool, the free backlink checker of RankWatch gives you every basic and advanced insight like referring backlinks, referring domains, page & paths, anchor texts, and IPs & subnets.
Next, these fundamental insights are broken into sections with details on top referring pages, active links, deleted links, top referring domains, referring domain niche, total anchor texts, deleted anchor texts, domain quality, unique anchor texts, last link acquired, referring IP country, and so on.
Nonprofit organizations and SEO for nonprofits work best when they share a backlinking relationship with a similar business entity.
The above-mentioned insights will help you determine whether to go ahead with the planned backlink strategy or not.
Let’s understand this with the help of an example.
The backlink analysis report of a particular domain shows that it has a total of 3.13K backlinks, out of which 93.6% are active links and 6.4% are deleted domains.
The data says that the website maintains good backlinking partnerships.
Similarly, the other information from the report would also give you a clear validation of the website’s authenticity and backlinking strength.
Outstanding Content Marketing
Content marketing is the process of developing and publishing content on various platforms with predefined strategies to target audiences who belong to different demographics.
A data-driven and strategic content marketing funnel can multiply the growth of your businesses across multiple global horizons.
RankWatch, being an outstanding digital marketing tool, can help you with this task.
But how?
As we discussed above, the keyword analysis of RankWatch gives you insights like search volume and competition of keywords.
As a marketing geek, you are supposed to use the SEO for nonprofit keywords with high search volume and low competition.
The above insights do have these details and you can use them to strategize your own content marketing campaign.
Further, the SEO IQ’s Content Editor feature helps you imply the correct number of keywords in headings and subheadings.
With a better arrangement of the right number of keywords, the consequences of your content marketing strategies would certainly be better as well.
4. Ensure Technical Accomplishments of Charity Websites
Implementing nonprofit SEO techniques for better ranking in SERP is not sufficient enough. You have to keep a regular check on the technicality and persisting errors.
Let’s find out the method of doing it.
Check Website Speed for Better SEO for Nonprofits
Site speed or page speed is something that makes the users stay on your website for a long time. Good site speed is a bonus in terms of engaging the visitors and making them contribute to your vision.
The free SEO analyzer of RankWatch can conveniently help you to get this done.
It offers you speed tips to help your website perform well. The more you succeed in applying these recommendations, the better the speed of your website will be, followed by extraordinary customer engagement.
Keep Mobile-friendly Site
In the era of massive digital enforcement, mobile devices are the primary medium for staying aware of day-to-day global happenings.
Now, if your website is not mobile device friendly, then do you think that it can accomplish the envisioned campaign?
Absolutely no!
Don’t worry. RankWatch won’t let this happen.
Just open the free mobile-friendly checker, enter the domain URL, and click on run a mobile friendly test. Instantly, the tool will give you an AI-driven and automated mobile-friendly score.
If you have cracked a good score, it’s fine!
Otherwise, you can work on the necessary aspects like responsive layout, font size, loading speed, and web design to make your site work better on mobile devices.
Keep the Website Error-free for High-Value Nonprofit SEO
We all know you have to keep your website technically streamlined and error-free to get the maximum visibility.
RankWatch’s site audit tool gives you actionable insights like page depth, broken pages, Non-HTML URLs, noindex pages, canonicalized pages, failed URLs, page response time distribution, excluded URLs, non-200 pages, 301-redirects and non-301 redirects, HTTP status code distribution, pages with conflicting canonical tags, and a lot more.
Get rid of these issues to let your nonprofit SEO strategy perform better for your website.
Learn a Few Nonprofit SEO Hacks & Tricks
Now, let’s discuss a few additional hacks to leverage the SEO for nonprofits.
Augment Local SEO
Local SEO would help your nonprofit organization create awareness in the targeted geographical location. This is especially beneficial for the events and campaigns that demand support at the local level in a constricted area.
And if you are looking for support from RankWatch, the procedure to leverage the Local SEO is exclusively available to all.
As we discussed above, the competitor analysis section of RankWatch helps you identify the successful local competitors.
Accept Online Reviews for Better SEO for Nonprofits
Online reviews are opinions given about a particular brand by its consumers. Reviews may be inquiring, interrogative, informational, criticizing, well-spoken, slang, concerning, suggestions, apprehensive, and so on.
A bulk of local reviews ensures that your nonprofit body is sustainable in the market. User reviews also give you a rough idea of your performance deficiencies like lack of social media presence, non-productive events, diluted awareness, complex fundraising portals, no proper review platforms, and other incomprehensive digital elements.
So, stay open to online reviews, whether good or bad!
Encourage Multilingual SEO
Set up a multilingual SEO site by following these steps:
- Identify target keywords for chosen countries
- Choose between separate domains, subdirectories, or subdomains as your URL structure
- Localize content into your target language and region
- Optimize title tags, meta descriptions, and other on-page SEO elements of new pages
Multilingual SEO targets audiences instinctively from different geographies, communities, and tribes.
Use the rank tracking section of RankWatch to find out the countrywide SOV. If a particular location offers a good Share of Voice (SOV) to your domain, you can initiate the SEO with the respective language majorly used in that area.
Upscale E-E-A-T for Better SEO for Nonprofits
E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness.
Needless to say, a nonprofit organization must have all these virtues to get constant support from audiences.
Some instant tips to improve the Google E-E-A-T of your brand are:
- Offer information about your organization, its vision, objective, and need for support.
- Publish content that demonstrates your purpose and cause of the mission.
- Make sure that the given information is filtered through professional reviews and authentic data sources.
- Highlight your upcoming events, seminars, and fundraising portal.
- Gain reviews from third-party platforms.
- Get your business listed in top-notch healthcare directories.
Stay Hyperactive on Social Media
A charity without social media ROI is next to impossible in today’s time.
Make the best use of social media platforms like Instagram, Twitter, Facebook, LinkedIn, and others social platforms that can gain your support.
Conclusion
Well, this was all about SEO for nonprofits, the best ways to implement them, a few extraordinary practices to bring encouragement & awareness, and how a globally competitive tool like RankWatch can help you leverage it.
We hope this blog has given an abundance of love and light to your nonprofit vision. Choosing SEO is certainly an impeccable step to restore such humanity!
Cheers!
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