How to Perform a Robust SEO SWOT Analysis

May 17, 2023 | Basic SEO

As a digital marketer, you should know that SEO is not a one-time effort game. It demands continuous effort and monitoring. Your competitors will never stop competing for the same keywords you are targeting, and Google will continue to change its algorithm as well. 

Though SWOT analysis is quite old, implementing it on your organization’s SEO can generate fruitful results. Performing a SWOT analysis can help evaluate your previous SEO efforts, the outcome, and further planning.

After all, old is gold!

Old is gold GIF

What is SEO SWOT Analysis ?

SWOT analysis is the acronym for Strengths, Weaknesses, Opportunities, and Threats. This back-to-basics analysis covers these four areas. 

The internal elements of your organization form strengths and weaknesses. In contrast, opportunities and threats come from external elements.

SWOT analysis

SWOT helps you identify prospects and opportunities that can benefit your business. More importantly, it saves you by identifying the biggest threats to your business and potential flaws of your organization.

Implementing a SWOT analysis for SEO can help you measure your current online position compared to your competitors.

Why is SEO SWOT Analysis Important? 

As mentioned above, SEO SWOT analysis helps you get an overall picture of your SEO. 

Performing a SWOT analysis will give you a bird’s eye view of your organization’s current SEO status and online presence. 

What can be more important than this for you as a digital marketer?

It’s important GIF

SEO SWOT analysis is an invaluable tool that can help you plan your further digital marketing tactics and make rational decisions.

Besides, SEO SWOT analysis becomes more effective when you perform the analysis with specific objectives and a clear motto in your mind. 

Obviously, you must clearly know why you are conducting the analysis from the initial stage.

You can perform a SWOT for various reasons, like, to find new SWOT opportunities, analyze your competitors’ new marketing techniques, respond to new digital marketing trends, implement advanced technologies, etc.

How to Get SWOT in Action? 

Performing a SWOT analysis is not that complex but demands a lot of time and effort. Before planning to conduct a SWOT, it is crucial to have the correct set of questions you should ask your organization covering all four areas.

The answers to these questions will yield the SWOT analysis report. You will know what works for your organization and where things need improvement.

So, do not avoid considering questions that may generate uncomfortable answers. After all, those answers will highlight the areas that need improvement.

Do not avoid GIF

Following are a few typical questions you can ask during a SWOT analysis covering the four key areas.


  1. What are the search queries for which your page ranks higher in SERPs?
  2. What is your website’s strongest potential?
  3. Where can searchers find you organically?
  4. Which portions of your website content captivate more readers and increase your SERP rankings?
  5. How unique is your website compared to your competitors?
  6. Which channels generate more traffic and clicks for your website?
  7. How fast is your page’s loading speed?


  1. Which specific areas of your website need maintenance?
  2. Which portions of your website content are underperforming?
  3. Does your organization have enough resources to enhance SEO?
  4. Did you measure your website’s metrics across all social media channels?
  5. Does your company have a sufficient budget for implementing SEO?
  6. Where do you lack behind your competitors?
  7. Does your website ensure a swift loading speed?


  1. Can you create unique content or a special product to penetrate your target market significantly?
  2. Can you further develop your strengths?
  3. Can you find new backlinking opportunities?
  4. Can you further improve your page’s loading speed?


  1. Do you know your rivals and why?
  2. Do your leads over your competitors increase or decrease?
  3. How much will your website get affected by a change in Google’s algorithm?
  4. Which are the areas providing SEO benefits to your competitors?
  5. Do you have any option for a market shift in the future?

How to Do a SEO SWOT Analysis?

As mentioned earlier, performing an SEO SWOT analysis requires a massive amount of time and effort. However, the outcome is not guaranteed, as humans are prone to errors.

Hence, it is essential to choose a proper tool to ensure the accuracy of SWOT analysis report and quality of the outcome.

Let’s dive into the game,

Let us dive GIF


The following are the two most effective ways to increase your SEO strengths. We will discuss how to implement them effectively using the right tool.

Identify and Target Low Hanging Fruits

Low-hanging fruits are the most easily achievable keywords. Putting your minimum efforts into them can generate significant results in much less time. 

You need to perform in-depth keyword research to identify them.

And nothing can help you more than the keyword research feature of the RankWatch tool for this purpose.

Just follow the below steps for your keyword research,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Go to keyword research and enter the primary keyword.
  3. Select location and hit the ‘Search’ Button.
  4. The tool will provide you with an entire list of keyword suggestions along with their search volume, competition, and CPC.

    Keyword suggestions
  5. The tool also suggests keyword-based questions mostly used by the searchers in their queries. Using those suggestions can effectively increase your SERP rankings.

You can utilize Google’s search console to improve your underperforming keywords’ performance further. However, as GSC comes with data limitations, you must overcome that hurdle first.

So, how to overcome this limitation?

Here comes the RankWatch console, the most sophisticated tool that can let you utilize GSC to its full potential by overcoming all boundaries.

No limitations GIF

Follow the simple steps below and extract the full potential of your GSC,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Click on the ‘Console’ tab.
  3. Select your Google search console account and profile..
  4. Add your GSC account to RankWatch console.

    Adding GSC account to RankWatch console
  5. Then under ‘Universal Research’ , you need to select ‘Console’ as your mode of research.
  6. Select your GSC account.
  7. Choose the property you want to research.
  8. You can keep your search global or select any particular country as per your operational area.Universal Research on RankWatch
  9. Select the date range you want to research for. The tool offers data for the maximum period of 16 months.
  10. You can select any particular device or can keep it as “all devices.”
  11. Hitting the submit button will provide you with the reports in no time.

RankWatch console report

Strengthen your Strategy by Spying on your Competitors

In today’s highly competitive online market, knowing your competitors is essential. It is more important to keep an eye on your competitors’ latest digital marketing strategies.

It will help you stay ahead of competitors. Using the competitor analysis feature of RankWatch can make your life easier.

Follow the simple steps to use this feature effectively,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Add your competitor as a new project.
  3. Click on the ‘Competitors’ tab.
  4. The tool will show its ranking trend.

    Competitors’ ranking trend
  5. Scrolling down further will help you find other ranking metrics of your competitor like ranking keywords, ranking URLs, average rank, snippets, and many more.

Competitor’s ranking metrics

You can now accurately plan your further marketing techniques based on these data.


If you want to identify the weaknesses stopping your website from ranking higher in SERPs, then you should first perform a complete site audit.

The outcome of the audit should cover all the SEO metrics, and the results should be accurate.

RankWatch’s site auditor is the most user-friendly tool to perform a thorough website audit. 

Only you need to follow a few simple steps mentioned below,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Click on the ‘Site Auditor’ tab and enter the domain of your website.
  3. Click the ‘submit’ button.
  4. The site auditor summary dashboard will instantly generate a detailed crawled report showing HTTP status code distribution chart and total site score.

    RankWatch site auditor summary dashboard
  5. The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs, and many more.

    RankWatch site auditor summary dashboard
  6. The issues found in the site score chart are distributed in three categories; high, medium, and low, depending on their type of criticality. It helps you to decide which issues need to be addressed immediately.Issues distribution in site auditor summary dashboard
  7. Scrolling down further will serve you the page depth of all your web pages. 
  8. The tool also provides you with a page response time distribution chart showing the speed of all your URLs. You can easily identify the slow URLs and can start working on them to reduce the bounce rate.Page depth and pages response time distribution in site auditor
  9. If you scroll down you will get the entire list of your non-indexable pages. This is crucial information and you need to re-work on these pages without delay.Non-indexable pages

However, in case you want to conduct an SEO analysis for a particular web page urgently, then RankWatch seo web page analyzer will be of great help. it showcases all of the above metrics, but only for a particular web page so that you can work on it immediately.


Finding opportunities in SWOT analysis is an essential part, especially discovering new opportunities for backlinking. You should ensure your website is not missing any backlinking opportunities. 

RankWatch backlink checker free online tool is the best for checking your backlink profile and finding new opportunities in SWOT analysis.

You can also check competitors’ backlink profiles and discover new SWOT opportunities.

Just follow the simple steps to execute a backlink analysis on your competitors,

  1. Log in to your RankWatch account and visit the dashboard.
  2. Click on ‘Backlink Analyzer’ and enter the domain name of your competitor’s website.
  3. Click on the ‘Search’ Button.
  4. The tool will provide you with the summary report in no time. It includes total numbers of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph. You need to follow up and resolve the issues behind deleted backlinks.

    Backlink analyzer summary report.
  5. The referring domain flow metrics includes the list of domains referring to your competitor’s website along with their citation score, trust score, number of backlinks, and Alexa rank.
  6. It will also provide you with a date-wise referring domain trend graph.

    Referring domain flow metrics
  7. Scrolling down further will provide you with the list of anchor texts used for all the backlinks.Anchor text distribution
  8. You can find the entire list of backlinks with landing URL below that.

    List of backlinks
  9. You can find the backlink distribution charts if you scroll down. You can gauge the ratio of your active backlinks to deleted backlinks and do-follow links to no-follow links from the charts.

Backlink distribution chart

You can further improve your backlink profile and find new linking opportunities by using these data.


One of the main importance of SWOT analysis is identifying the threats on your website. Backlinks are essential for ranking your website higher in search engines. But not all backlinks are suitable for your business.

Yes, you read right!

Spammy links to your website will do more harm than good.

Spammy link GIF

It is important to identify and remove them for a good SEO health of your website.

You can utilize RankWatch link center for this purpose and follow the steps mentioned below,

  1. Log in to your RankWatch account and add a new project.Adding a new project in RankWatch
  2. Then go to the dashboard and Click on the ‘Link Center’ in the left-hand side menu.
  3. You will get all the details related to backlinks like the total number of links analyzed, number of active & lost links, and referring domains.RankWatch link center
  4. Now, if you click on the referring domains it will open link center details. That provides you with all referring domain metrics. The domain quality can be measured by the number of stars adjacent to it.RankWatch link center detail
  5. In order to find spammy links you need to use domain quality filters and set the condition as domains with a single star. Then you need to apply the filter to find low quality domains backlinking to your website.Applying filter in link center detailApplying filter in link center detail
  6. You can then allocate a tag to the results found and can name it toxic.

    Applying tag in link center detailApplying tag in link center detail
  7. The tool also allows you to easily export this report by clicking the download icon at the top right-hand corner.

Exporting report

Now that you have the detailed report with all spammy links, you can start working on removing them.


The motto of performing an SEO SWOT analysis is not only to find beneficial prospects and opportunities to grow further. It is way more important to identify the potential threat to your business. 

Addressing the right set of questions is essential while performing SWOT analysis marketing. It will help you highlight the weaknesses of your organization.

However, it is easily understandable that the report’s outcome needs to be accurate, covering all the SEO metrics. Choosing the right tool plays a vital role in getting satisfying results.

Using separate tools to address the four key areas won’t be beneficial. It will not only increase the overhead cost but also create ambiguity.

RankWatch is the only tool that can serve you as a one-stop solution while conducting a SWOT analysis. Its utmost user-friendly layout can help you perform a swot analysis like a breeze. 

Moreover, RankWatch offers budget-friendly plans compared to other tools available in the market to ease the pressure in your pocket as well.

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1 Comment

  1. Wow, this article on conducting an SEO SWOT analysis is a game-changer! I’ve always known the importance of SEO, but understanding how to assess its strengths, weaknesses, opportunities, and threats gives a whole new perspective. The step-by-step guide provided here is incredibly helpful and has already improved my SEO strategy. Thanks for sharing such a valuable article!

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