In the present digital marketing era, you must build a solid online presence to keep your business ahead of the competition.
It is well-known that you can only achieve the same with SEO.
But one more fact is only a few organizations can afford a team of SEO experts.
Whereas the others outsource search engine optimization services.
What is SEO Outsourcing?
SEO outsourcing is when a company hires a freelancer or a digital marketing agency to design and execute its SEO strategy.
Types of SEO Services to Outsource
If you are planning to outsource SEO services, you need to know what types of SEO services you can outsource,
On-page SEO service includes updating title tags, header tags, meta descriptions, page content, image alt texts, internal linking, etc., of your web pages.
These optimizations make your web pages’ visibility better on search engine results pages.
Outsourcing off-page SEO services cover link building, social media handling, guest posting, and bookmarking.
Off-page SEO helps improve your DA (Domain Authority) and SERP visibility.
Content SEO outsourcing service includes optimization of your existing content using thorough keyword research, creating new optimized content and topic clusters, etc.
That improves your visibility on search engine results pages.
Technical SEO outsourcing includes website speed, mobile optimization, page size, image size, etc.
That helps in the overall improvement of your website’s SEO.
Benefits of Outsourcing SEO
A company can gain the following benefits by outsourcing SEO services,
SEO outsourcing makes it convenient for organizations with small teams with little SEO expertise.
They need not hire or train SEO talent, instead, they can just pass the responsibility to the concerned expert or agency.
It is difficult for small businesses to keep pace with the latest SEO trends.
On the other hand, SEO expert agencies are well versed in emerging SEO trends, tactics to perform a competitor analysis, and new algorithm changes.
The company can also make a partnership with an agency that has expertise in various areas of SEO. RankWatch agency partners can help you choose the exemplary SEO service for your business.
SEO experts come with a hefty price tag.
If the company has to hire and maintain an in-house team of SEO experts, it will cost them a lot.
Instead, outsourcing SEO services from a partner agency reduces the company’s overhead cost and provides them with better results in less time.
Drawbacks of Outsourcing SEO
Don’t think outsourcing SEO services come with zero headaches. You must deal with the following drawbacks if you opt for SEO outsourcing.
When a company outsources SEO services from an external source, it loses control of its SEO tactics and strategies.
Instead, the expert SEO agency makes decisions and plans strategies on behalf of the company.
However, the company can keep some control by clearly explaining its SEO expectations to the SEO outsource agency and providing them with the following old data,
- The detailed persona of their existing audience.
- SEO tactics already applied by the company and the results achieved.
- Competitor analysis insights.
If the company outsources SEO services from a digital agency that is far away, there may be communication gaps due to different time zones.
Language can also create barriers to effective communication.
It is essential to use means of communication like email, Zoom, Microsoft Team, and other project management software to bridge that gap.
Less Knowledge About Specific Niches
SEO expert agencies handle multiple projects from different niches due to their expertise in various areas of SEO.
The agency may not have enough knowledge about the specific market of your niche. Thus, they may not yield the expected results satisfying your tailored needs.
That is why it is essential to research and choose a suitable SEO outsourcing agency with enough expertise in your industry.
You can ask for previous reports or case studies handled by the agency in your industry to get assured.
The Best Alternative to Outsourcing SEO
However, outsourcing SEO services makes a digital company dependent on an external resource for the most crucial aspect, SEO.
No matter how reputed & reliable the agency is, the company’s reputation and brand image are at stake.
Now, if the company cannot afford in-house SEO experts and SEO outsource services come with potential risks, then what is the solution?
We will provide you with the best alternative to outsourcing SEO.
A solution that will enable a company to manage their SEO works on their own and that too without hiring a team of SEO experts.
RankWatch tool can be the one-stop solution for all your SEO needs.
Let us address each SEO service you can ask for from an SEO outsourcing agency.
RankWatch can help you handle your on-page SEO factors in the following ways,
It is essential to perform in-depth keyword research to target the right keywords and include them in your web page content.
The RankWatch tool will provide you with an entire list of keyword suggestions along with their search volume, competition, and CPC.
Visitors first see the title tag of your web page on the SERP.
Hence, writing an enticing title with targeted keywords is your first chance to hook readers.
You should include the targeted keywords at the beginning of your title to improve your rank.
RankWatch’s SEO IQ feature recommends the exact keywords for your title.
RankWatch SEO IQ provides you with the details of the usage of exact keywords in your title and also suggests if it requires any further improvements.
You should split your content using H2, H3, and H4 tags.
Inserting secondary keywords naturally in your sub-headers helps your content rank better.
RankWatch SEO IQ suggests the necessary changes your sub-headers require.
Meta descriptions briefly describe what users can expect by landing on your web page.
The meta description should be clear and to the point.
Including your targeted keywords and search phrases in the meta description is essential.
Google makes them bold when used in meta descriptions. That, in turn, can increase your click-through rate.
RankWatch SEO IQ provides you with the detail of keywords used in your meta title, meta description, and meta tag.
The tool also suggests the necessary actions to optimize your on-page SEO further.
Adding Alt Text in Content Images
Not only the content but also the images used in your content need to be optimized for on-page SEO.
You can only achieve that by adding alt texts in those images in HTML. You must write alt texts in such a way that they can describe the images to the crawlers.
RankWatch can help you handle your off-page SEO factors in the following ways,
RankWatch backlink checker free online tool is perfectly suitable for checking your backlink profile and finding new link-building opportunities by analyzing competitors’ backlink profiles.
The tool will provide you with the summary report in no time. It includes the total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph. You need to follow up and resolve the issues behind deleted backlinks.
Social Media Handling
Let us introduce you to another fantastic tool for handling social media activities across different channels.
Websignals is an AI-powered social media listening tool that helps you monitor all your social media content by providing real-time alerts and updates in your registered email.
It lets you perform a detailed sentiment and competitor analysis for each social media post.
You can use this excellent tool to perform the following tasks,
- Provide streamlined customer service.
- Perform detailed market research.
- Monitor and track your competitors’ performance.
- Enrich and expand your online reputation.
You already know how RankWatch can help you optimize and improve your existing content using the SEO IQ feature.
That fantastic feature also provides new content ideas on trending search queries.
Clicking on the ‘Questions’ tab of the SEO IQ content editor will provide you with the most popular search queries often used by searchers.
If you are worried about the overall technical SEO of your website, RankWatch offers you a bundle of excellent tools within a single subscription.
First, you must perform a complete technical audit using the RankWatch Site Auditor.
Once you have identified the web pages of your website having issues, you can execute a quick audit on those pages using the SEO web page analyzer tool.
Google’s mobile-first indexing has increased the importance of mobile-friendly websites many fold. It is essential to check the mobile-friendliness of your website by using a reliable mobile-friendly checker tool.
SEO is the top-most priority for any website to create a solid online presence.
But not all of them can afford to hire an in-house SEO team.
However, finding a reliable SEO outsource service is challenging.
Moreover, choosing the wrong option can be fatal for your organization.
It is safer and cost-effective to depend on a reliable and accurate tool like RankWatch. It offers a bundle of SEO features at a minimum cost.
Hope this blog helps you understand the pros and cons of outsourcing SEO.
See you soon!