The Future of SEO in India
What Top 23 Experts Think!
We asked 23 experts, 4 questions regarding the future of SEO in India:
- What is the importance of Rankings today as far as you're concerned?
- What are your favorite strategies to get your site or content ranked in the Google SERPs?
- What would you say are the 3 critical elements to be covered in an SEO site audit?
- What features do you think are missing in mainstream SEO tools? Are these any processes you'd love to see automated?
The Future of SEO in India according to Sandip Shetty, VP of Search and Analytics at Jack In the Box
SANDIP SHETTY
VP of Search and Analytics at Jack In the Box
Rankings are very important for any content driven website, products/services company or e-comm site.
Importance of rankings?
It is still very important. Initially, clients may not focus on it but they eventually get quite demanding about it. And they are very important for any content driven website, products/services company or e-comm site.
Favourite Ranking Strategies?
Social Bookmarking + News aggregators and some blog writing (or Content Marketing). Besides direct XML submissions to SE's.
Elements to be covered in SEO site audit?
Responsive and Mobile optimisation, Website URL structure, Use of primary keyword in meta tags and content, site loading speed.
Your Dream Feature not present in current SEO tools?
Image ranking, Keyword ranking changes (current ranking vs older ranking), Heatmap in google analytics.
Rohan Chandrashekhar
Zubin Kutar
Deepan Siddhu
Somesh Khandalkar
Kamaljit Saini
Vishal Dutta
Kaushal Thakkar
Jignesh Gohel
Tushar Pant
Pankaj Chauhan
Lalit Kataria
Agha Mateen
Sabyasachi Mitter
Biplab Das
Honey Singh
Devranjan Dash
Madhusmita Panda
Ramprabu
Viraj Mehta
Devesh Verma
Rahul Setia
Rahul Kamal
