Importance of rankings?
Rankings are always going to be important, the top 5-6 ranked results take away most of the traffic, unless a user is searching for something very specific and decides to go deeper into pages. With Google now displaying search results from various sources (News, Video, Local etc) the type of content you deliver becomes an important factor into consideration for these rankings.
Favourite Ranking Strategies?
Have a page/site which offers good and "relevant" content, User Experience, without a doubt SEO Friendly technical structure, update fresh content regularly and get good and legit backlinks, natural as well as ones generated by guest blogging, PR and other activities. Try to follow a clean process as much as possible.
Elements to be covered in SEO site audit?
Site Errors, Site Speed, Mobile Friendliness,
Your Dream Feature not present in current SEO tools?
- Accurate Data Prediction - I see in most popular tool is incorrect data, these tools are not able to accurately track a website's data, traffic, keywords, rankings etc.
- Reports - current report formats are too confusing for a CEO / CXO level person or a non SEO person, a tool should use certain natural language based suggestion to improve site rankings.
- Competition - lot of tools claim to pull competition data and keywords without clearly understanding the actual competition a client may have.